Princi Digital Launch

As Starbucks went on to launch its experiential Roastery restaurants, the coffee company was also partnering Princi, a designer bakery from Milan.. This bakery was founded by a gregarious masterful baker that walked the Milan fresh fruit market at 3am every day to find the perfect lemon for his tarts. Rocco Princi is bigger than life, his meticulous craft and desire to elevate every dish became the inspiration for the photography, film, and content to build this brand. I hired Turnstyle to design the site, and together with my internal team and amazing images captured by Gentl and Hyers, we launched the brand digitally and in cafes across the world.