The data science team at Leafly reimagined the way cannabis can be visualized to help consumers better navigate its affects. It was my job to bring that amazing work to life for the customer and relaunch Leafly. As a company at the nexus of cannabis advocacy and technology, the challenge was to introduce the long-time cannabis user with a new way of thinking about such a complex plant. Together, with my amazing team and partnering agencies, I created kits and tools for retailers, paid and earned media creative, hot new swag, and trade show graphics.